A simple marketing plan for 2010

Marketing plans should not be complicated. They shouldn’t take more than a few minutes to put together. If there are more than five bullet points, you’ll never live it because you won’t remember it.

Oh, you can wrap numbers around what this all means – dollars, percentages, billable hours, revenue billed, received or realized – but those are the reports that end up in the drawer never to be seen again until it’s updated for 2011.

For most lawyers, you only need to concern yourself with a few things. And, if you’re like me, you never know where to start. So, here’s a starting point for you:
1) Current clients. What are you going to do to keep them happy so they keep sending you work?
a.
b.
c.
2) Referral sources: What are you going to do to keep them happy so they keep referring you new clients?
a.
b.
c.
3) Potential new clients & referral sources: What are you going to do to get their attention, and convert them into a current client/referral source?
a.
b.
c.
4) Reputation management: What are you going to do to get the word out about the services you provide?
a.
b.
c.
5) Communication: How are you going to communicate points 1-4?
a.
b.
c.
Now, it’s up to you to fill in the sub-bullets.
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  1. December 7th, 2011
  2. January 2nd, 2013

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