As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:
I’m sure I’ll upset a few law firm branding consultants with this comment, but, when the question gets asked, “Do corporate counsel hire the lawyer or the law firm,” I just want to scream: “It’s the lawyer, stupid!” I actually listen to general counsel when they speak at conferences and over the past 13 years
Get it into your heads: Marketing and Business Development are NOT about today! I had a great reminder of this from a partner in my firm. He began building a relationship with his client’s subsidiary 10 years ago. Yes I said TEN as in X or 3,650 days (plus a couple leap years). The work
I have an iPhone. I really like my iPhone. I actually LOVE my iPhone, but the service sucks. I have too many dropped calls. I have a dead zone just as I’m pulling into my garage. I can use my phone in the living room, but not in the master bedroom. I’ve been with
Ross Fishman threw out a challenge to lawyers and legal marketers alike: Can you write your story in six words?
Well, you know I love a challenge (especially if it’s fun!).
Here by accident. Stayed by choice.
I fell into my legal marketing career by accident 13 years ago. The profession was expanding beyond the-managing-partners-secretary-threw-a-great-party-so-they-made-her-the-marketing-manager.
Well, if Jayne Navarre asks a question, you know I’ll want to answer it.
In her blog post today, Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?, Jayne wants to hear from us:
I want to hear from lawyers, law firms and marketers who are taking Facebook
Happy New Year. I had a great stay-cation, enjoyed time with my kids and the Sports Dude. Loved meeting up with Gina Furia Rubel and her fabulous family at Universal Studios. I completely checked out from work and from legal marketing. I ignored my Google Reader. But, it’s now time to write my first