There might be thunderstorms and tornadoes in Orlando today, but it’s going to be sunny and warm for the Legal Marketing Association‘s annual conference, which kicks off Monday morning, bright and early. With more than 1000 attendees roaming the halls, General Sessions, Concurrent Sessions, MORE Sessions, CMO Roundtables, Quick Start, Masterminds
Don’t forget your passport for LMA … Passport to PRIZES
One of the benefits of being on the LMA 2011 Conference Committee is I have access to some pretty nifty lists, like the Passport to Prizes list from many of our incredible sponsors and exhibitors. When it comes to LMA and swag there are only THREE key things to remember:
- Visit the Exhibit Hall
There’s MORE at LMA
Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R
Social NETWORKING at the 2011 Legal Marketing Association Annual Conference
The Legal Marketing Association’s annual conference is just around the corner, and I’m starting to get excited. I’ve had the honor and pleasure of participating on the conference committee this year, and, in my unbiased opinion, the conference agenda is looking incredible. Better check out the MORE sessions. Catherine MacDonagh and I really enjoyed
The new words are here! The new words are here!!!
Grammar geeks unite, or take up arms! The new words are here!!! Making this year’s cut via the Oxford English Dictionary are Twitter and texting favorites:
- OMG
- LOL
- FYI
And there are new meanings to old favorites, such as heart. As in: 
Foodies rejoice, Taquitos and California Rolls are not only yummy, but legitimate words
Lawyers can be harsh
Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated
Narrow your niche and widen your market
Contrary to some perceptions, marketing isn’t about throwing your message out to the broadest group of people and hoping something sticks. To me, where professional service marketing is concerned, which legal is a part of, targeted and niche marketing is one of the most effective approaches. For instance, it’s hard to market a general litigation,
Find Your Voice – Speak With a Purpose
Thank you to guest blogger Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.
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Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their
It’s your name, use it
I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):
- If you’re