Make a Splash When You Enter New Waters
The legal marketing community can be very insular. There are the go-to people for CRM, client surveys, training, blog development, PR, advertising, and so on.
Breaking into this industry can be challenging because of the tight relationships many of us have with our service providers, but, also because people entering the market do not take the time to understand the nuances of the attorney-as-client relationship.
A few weeks ago I noticed a new player, Tom Matte, Max Advertising, in the Legal Marketing Association’s conference Twitter feed. He has a catchy title to his blog, The Matte Pad, along with great content. I subscribed to it in my RSS reader. At the conference this week, I stopped by his booth and introduced myself during the exhibit hall hours.
And, then there was the Wednesday lunch where Tom Matte made a splash with his Law Firm Movie Posters, spoofing on AmLaw 100 names. I heard a couple people were a bit miffed. To them I say: “get a sense of humor.”
Here are a few of my favorites:
Tom, if you wanted to get our attention, you certainly did. You were the talk at the luncheon. And, my partners, whom I have showed the slides, all agree: “Wow, how creative.”
And I say, what a creative way to make a splash at LMA.