Before You Best or Super Lawyer, Watch This!

Oh, this is law firm satire at its best, but oh, so true.

If you’re a lawyer, before you go after your law firm marketing director for not getting you into Best Lawyers or Super Lawyers, you’d better watch this.

And, if you’re a law firm marketing director, grab a cup of coffee and enjoy!

About these ads
  1. Wow – that is too funny! Legal marketers surely can relate to this.

  2. This was awesome… and WAY to realistic!

  3. The the “SuperLawyer” parody that’s making the rounds is funny. It’s a lot of fun to satirize what we live with every day. Here’s one that Craig and I created, “Legal Marketing vs. Reality”:

  4. I just watched this again. It never does get old.

  5. Thanks for the giggle! Jennifer

  6. Thank you. i will use this with my lawyer clients. This hits the nail on the head….love it

    • ME
    • November 1st, 2011

    Heather that is hysterical and OH SO TRUE!!

    • Marketing guy
    • November 2nd, 2011

    Long response but a good one:

    Dear Joe Lawyer,

    Are you number 1? We are, too! So we’ve formed the A-List — lawyers and law firms that are Amazing, Likeable, Into Cool Stuff, Stupendous and Terrific all at once. Imagine that!

    We (me, my boss and my best friend’s dog’s babysitter’s neighbor) have, over a long lunch, very thoughtfully considered how great we think you are and want to invite you and your firm to be added to the A-List. By joining this elite group from throughout the universe, you recognize that you are among a pretty swell bunch of folks. Subscribe now and you will immediately earn the respect of your fellow A-Listers and have the right to shout this from the rooftops (“I’m an A-Lister! Are you an A-Lister?”). All this and so much more for the low, low price of just $100 a day for the rest of your life. (Expensive? Heck no. Just jack up your billing rates — your clients will be impressed!)

    Subscribe within the next 20 minutes (because we can’t do this all day) and we’ll offer you a chance to buy an enhanced profile in our exclusive online directory,, for the special low annual fee of $5,000. Make sure that fellow A-Listers and your clients can find you 24/7 with your profile, which includes a color photo, your name in LARGE BOLD TYPE, and up to 43 words to brag about yourself and your incredible accomplishments. For an additional small fee of $10,000, you can purchase a super-duper enhanced profile, which ensures that your name is listed first in any practice area you choose (from Acrobatics to Zoology, we’ve got ‘em all). Act now, before your competitor grabs the top spot!!

    With this, you also get the right to buy an ad in our next randomly scheduled publication, which reaches the 1,000th largest, unpaid circulation in Dismal Seepage, Nevada. We’ll send you twelve 8×10 color glossy reprints PLUS a life-size cardboard cutout of yourself for use at home, office or graveside. Call now for rates — we just may cut you a deal if we really like you.

    Subscribe today and you’ll automatically be added to our other list – a really, really, really special group of us who are Superb, Unmatched, Cute, Kick-Ass, Elite, Righteous and Splendid.

    Yours in greatness,
    Joe Legal Directory

    p.s. Act fast — this group is limited to the first 1,387,450,321 people to reply.

    p.p.s. Be sure to give us your client list so we can bug them about taking an ad, too.

    p.p.p.s. Not to worry – we’ve sold your name to a third-party vendor and your offer to purchase a personalized “I’m On the A-List” certificate, mounted on genuine, faux wood grain particle board, is on the way.

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