The 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.
I am so excited to officially get to spill the beans on some exciting news: LMA has launched a Client Value Shared Interest Group (SIG) focused on Pricing, Project Management and Process Improvement. From our board president Aleisha Gravit‘s message to today:
The SIG is being formed under the leadership of Toby Brown, Director of Pricing and Strategic Analytics at Akin Gump, along with some of the industry’s top leaders in legal pricing, project management and process improvement, many of who will be joining the LMA community as new members. These leaders bring with them a group of nearly 150 pricing and process improvement experts from the legal and business community and we are excited about the amount of experience and perspective they will bring to our pricing discussions and other LMA topic areas.
This SIG’s focus furthers LMA’s position as a thought leader for the legal marketplace as it relates to the 5 P’s of marketing: Promotion, Placement, Pricing, Product and People. Members will share best practices and create an informed dialogue about pricing structures, project management and process improvement trends in the legal profession. LMA already provides content related to pricing considerations in the legal market; the new SIG not only extends but elevates our programs in this topic area.
I for one am so excited to welcome Toby and company to LMA. I plan to sit front and center, live-Tweeting his session at the LMA Annual Conference (April 10-12 | Las Vegas). I’ve even officially joined the SIG. Can’t wait for the first in-person meeting at LMA, and all the webinars to come in the near future.
This is an exciting new venture and direction for our professional association. Pricing, project management and process improvement are a PERFECT fit to where are are evolving as a group, and as an industry. We’ve come a long way since Bates v. State Bar of Arizona.
I agree, Heather. Having worked for several years now for a consultant who has helped open up these areas for thought and practice, I am very glad that LMA has found a way to incorporate LPM, pricing, and process improvement into its mix. That is especially true since I have been active in LMA since 2006. Unfortunately, I will not be able to attend the national conference this year – the first one I will miss since ’08. But I am very excited about bringing in pricing and project management professionals. It is an ideal fit.l
I’m happy about this, and glad we as a board can finally say something about it! This development is very good for LMA, legal marketing, and the firms we serve as our members’ roles grow to encompass the understanding and implementation of pricing and process processes within their firms. It’s a good day in the legal profession!