ROI Calculator for Tickets
Oh, the bane of the marketing department’s existence: sports tickets. Let’s give a collective eye roll here. They suck time from the department. Too many lawyers use them to “entertain” quote “clients,” who are really personal friends. We know it. And yet, they can be an incredible business development tool, but it is so hard to measure their impact, and the financial investment.
Lucky for me, our client base is not based in Los Angeles, so I just buy tickets as we travel, and I use a broker.
My ticket guy, Matt Anis (who is FABULOUS and always takes care of me when I need tickets in a strange city) from Spotlight Ticket Management, Inc. just sent me their new Business Impact Calculator for sports tickets, and it looks like this: 
The Company Ticket ROI Calculator brings together the expertise of the world’s top law firms, auditors, accountants, sports teams, and over 4,000 Spotlight customers into one simple step-by-step analysis of how much you can demand from your company tickets.
Highlighting the tax benefits, legal liabilities, and business impact of your current tickets, the no-cost ROI calculator is a necessary tool for any business with sports, concert, or theater tickets.
Click on the image to go to the live calculator.
I’m not sure how accurate it is, and there is an advanced calculator that you can use as well, but it’s the first time I have every seen anything like this come around, so play around, have fun, and let me know what you think.
It’s interesting. I just played around with it a bit using fictitious numbers, and I’m not sure what is impacting their figures. The cost of my tickets was actually $900+, but then the cost toward the end of the calculator was over $1000, then they suggested that “Spotlight” could save something like $400. I had checked off 100% client development. Do you know if Spotlight is a service they are selling?
I think a tool like this would be extremely beneficial for law firms. It would be great to have a field for the year 1, year 5 and lifetime value of those entertained, or of a typical client in this practice area if they are potential, the years that relationship has been going on, if any, the potential revenue implications if it is a potential client and a few other fields, because, you are right, tickets are either an amazingly-deep sink-hole, or they can be wonderful tools to build goodwill and relationships.