I never open e-holiday cards, but when I do …
I hate e-holiday cards, and delete most. Why? Because they suck and/or are not personalized. Client hate them. Lawyers hate them. But here they come.
Really. Nothing says, “Hey, thanks for the million dollars in legal fees this year,” like handing an e-mail address to the IT or marketing department and having them add you to a database.
However, there are two cards I always open, and actually look forward to each year.
Why? Because not only do the not suck, they are really good, inventive, unique, self-deprecating, and FUNNY.
First up, only because I already got it, is from Akin Gump:
So if you are planning on sending out an e-card, make sure yours is half as good as either one of these.