Search results for ‘ generational marketing - 9 hits

Session Recap: Generational Marketing (video)

Thanks to the folks at Spark Media Solutions for doing a great round of post-session interviews after our presentation, Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millennials.They really picked up on the main themes of our session, and provides a great recap of our session. Jonathan Fitzgarrald and I appreciate [&hellip[ READ MORE ]

Personally yours, from the Legal Marketing Association Annual Conference

It’s Monday afternoon and I have finally cleared my e-mail, spoke to a partner, posted a session recap/guest blog post (with three more in the que), and realize I have not personally provided any major content about the Legal Marketing Association’s Annual conference last week, except for my Twitter feed. Looks like I’m skipping the [&hellip[ READ MORE ]

Why the generational shift in leadership is impacting the legal industry

Last month came the news that another law firm is closing its doors. This time north of the 49th parallel. One of Canada’s largest firms seemingly collapsed overnight. But, like most law firm failures, the collapse was a long time coming. Canada’s online legal magazine, SLAW, sums it up well in this post, Requiem for [&hellip[ READ MORE ]

Prince, A Revolution, and Legal Marketing

I began my discussion of generational marketing with Talking ’bout My Generation: In short, generational marketing recognizes that the different generations make purchasing decisions in different ways from one another. The different life phases we are in presently, coupled with our upbringing and societal norms, provide us with different perspective than those we follow, or [&hellip[ READ MORE ]

Want attribution? Make it easy.

We had an interesting conversation at the LMA Annual Conference about attribution while live-Tweeting at a conference. Nancy Myrland very nicely captures the discussion in her post, Who Said That? How to Live Tweet a Conference. To aid attendees at our session on Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and [&hellip[ READ MORE ]

Heading to Orlando for LMA? How’s the SWAG?

Well, it’s that time of year. The legal marketing community is headed off to the Legal Marketing Association’s annual conference. The conferences keep getting bigger and better. Pretty soon we’ll be saying goodbye to conference hotels, and hello convention centers. A few things to note: Whether or not you are attending the conference, or have [&hellip[ READ MORE ]

And you call them entitled?

I was at a conference earlier this week, hanging out with the other exhibitors. Speaking with different marketing, business development folks from different industries. There were seasoned professionals. Entry level sales people learning the ropes. A mixed and diverse crowd from product to service providers. Inevitably the conversation would turn to the state of business [&hellip[ READ MORE ]

Talking ’bout my generation

Generational marketing is a term that I picked up at the Chief Marketing Officer Institute earlier this year, and something Jonathan Fitzgarrald and I continue to toy with in terms of how this applies to legal marketing. In short, generational marketing recognizes that the different generations make purchasing decisions in different ways from one another. The [&hellip[ READ MORE ]

Recent Speaking Events

Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millenials, Legal Marketing Association Midwest Conference (October 23, 2014) Slide: Generational Marketing Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millenials, Legal Marketing Association Annual Conference (April 3, 2014) Slides: Generational Marketing Generational Marketing: Strategies and tactics for engagement [&hellip[ READ MORE ]

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