Heather Morse began her career in legal marketing in 1998, after spending 10 years working with non-profit and member service organizations. After serving in senior marketing positions with AmLaw 100 law firms, Heather is currently the Director of Marketing for Barger & Wolen LLP, a mid-sized law firm based in Los Angeles. As the firm’s first marketing director, Heather is charged with developing a comprehensive marketing and business development program.
In May 2008, Heather launched The Legal Watercooler, a blog dedicated to the conversations surrounding the business of law, a 2013 ABA Journal Blawg 100 honoree. An early adopter to social media and social networking, Heather can be followed on Twitter at @heather_morse and connected with on LinkedIn. In addition, you can become a fan of The Legal Watercooler on Facebook.
An active member of the Legal Marketing Association (LMA) since 1998, Heather’s service roles have included: President of the Los Angeles Chapter; National Task Force Chair, Special Interest Groups (SIGs); and, Member-at-Large for the International Board of Directors (2005-2006). Most recently, Heather served as a member of LMA’s 2011 National Conference Advisory Committee, as a Member-at-Large for the LMA International Board of Directors (2012-2013), and is currently co-chair of LMA’s Technology Committee (2014-2015).
Heather is wife to the Sports Dude, mom to two daughters and serves as their Girl Scout Leader.