Author Archive

Wait for it … wait for it …

Patience is not a common trait of the legal marketer. An “inside” joke amongst us is that the code of the attorney is “HURRY. HURRY. HURRY.” Followed by “WAIT. WAIT. WAIT.” And then, “NOW!!” I wrote here about how patience is a virtue for the legal marketer. How it takes about 18-months to go from [ READ MORE ]

What to do when the low hanging fruit has been harvested?

It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit. The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs. However, somewhere down the line, the low hanging fruit dries up. Perhaps a [ READ MORE ]

Increase Your Exposure by Giving Back to the Community

Guest post by Noble McIntyre, senior partner and owner of McIntyre Law. Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the success of my firm is a testament to the power of word [ READ MORE ]

Be careful who you friend – as they can report you to the (state) bar

Oh, those kids over at the Florida Bar Association are kicking it up again. My friend (and guest blogger) Gail Lamarche just posted this link over on the Legal Marketing Association‘s member listserv, The Florida Bar Guidelines for Networking Sites (updated as of January 10, 2012). Before we all start to panic, go read the [ READ MORE ]

“God welcomed his newest angel at 4:35 a.m.”

I woke up this morning to the sad news that my friend Nancy Myrland‘s dear mother had passed away: God welcomed his newest angel at 4:35 a.m. He couldn’t have given me a better mother. I will miss her dearly. That’s the message Nancy posted publicly on her Twitter account. Privately, several of us from [ READ MORE ]

Where’d ya go??

I had a colleague e-mail me earlier in the week looking for a PR professional, in Los Angeles, who specialized in business, not law. Did I have a referral? I thought about it and came up with a great candidate. He’s in my Outlook Contacts, we used to work together, so I know he’s good. [ READ MORE ]

New Year’s Resolution #2: Learn how this social media thingie works

I saw a great headline the other day: Dear Congress, It’s No Longer OK To Not Know How The Internet Works. I remember fondly the days when we were all tickled pink by our elected officials’ struggle to understand how the internet works. Whether it was George W. Bush referring to “the internets” or Senator [ READ MORE ]

New Year’s Resolution #1: Honor Your Commitments

I’m not a New Year’s Resolution kinda gal. I live a day at a time and prefer to make a daily resolution. However, I have a couple resolutions I’ll share over the next few days. My first one is “Honor Your Commitments.” When you commit to doing something, or showing up somewhere, it’s not just [ READ MORE ]

Nothing Says “Thanks for the Millions in Fees Collected” Like an Impersonal e-Card

Last year I wrote about how I thought e-Cards are Lazy. I haven’t really changed my opinion on that. In fact, I was so thrilled to read Jayne Navarre’s post Holiday eCards, law firms, lawyers and one person’s opinion, that I have to respond publicly and say, “Make that two, Jayne.” Sending a digital eCard [ READ MORE ]

So, how was your year?

The end of the year is quickly approaching, and you know what that means? Year end billing, collections, reviews, trying to get some holiday cards out (don’t get me started), do some shopping, enjoy some family time … and create a marketing plan and budget for 2012. But before you bid adieu to 2011, take [ READ MORE ]

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