Archive for the ‘ Events – Heather Morse ’ Category

Why yes, Amy, I did learn two new things

After PartySpoke on a panel yesterday with Adrian Lurssen and Molly Potter on content marketing. Adrian Dayton was the ring-leader. Lots of good folks in the room.

Adrian D. kicked things off with a giant piece of paper on each table asking us to write down what we hoped to get out of the program.

From our table Amy Knapp threw out: “I want to learn two new things.”

As we were all presenting from our table, our knowledge base was different than the rest of the room, and I wondered if I would actually learn two new things.

However, I always say that I define a program as successful if I can walk away with one new ACTIONABLE idea.

I came away with three new things:

  1. Google Authorship. Seriously. What rock have I been sleeping under? Kevin O’Keefe wrote about it way back in March here. Time to play catch up.
  2. Clicky: Web Analytics in Real Time. I originally hosted The Legal Watercooler on Blogger and got great analytics, including the name servers visiting my site. When I switch over to WordPress a few years ago, I lost that feature in my analytics. Amy shared about Clicky and before I left the room yesterday I had added it to my blog. So watch out. I can see you again.
  3. Adrian L. simplified a concept into one sentence that resonated with me, and something I am sharing with the lawyers at my firm who blog: Blog titles should tell the reader WHY they should open up and read the post, not WHAT they are going to read. It’s not that I didn’t know this. I just needed to hear it this way.

So, all in all, very successful program.

Prospecting for Clients

Oh, those crazy kids over at Law Firm Satire are at it again. This time, an homage to Ken Burns inviting you to the LMA-Bay Area Technology Conference.

What happened at LMA won’t stay there

Well, I am back in the office and digging through my e-mails, trying to figure out what I missed out on, and, yet, I am still going back and checking the Twitter stream because I am not yet ready to move on from what happened at the LMA Annual Conference.

In fact, I get to run upstairs today and see Toby Brown and Aleisha Gravit give a presentation on Pricing, Profitability and the Role of Marketing.

I’m making a list of all the blog posts I should write. Hopefully I’ll get to some of them.

Already pow-wowing with LMA leaders in LA and San Francisco on what we can bring back from LMA’s annual conference for our local members. I would encourage ALL of us to do the same.

Side note: And, if you are not an LMA “leader” yet, watch your in-boxes over the summer for “calls for nominations” to join your local chapter’s board of directors and committees.

Already thinking about next year’s conference in Orlando and have blocked my calendar for April 2-4, 2014 (and we are NOT at a Disney property). As I will not be on the conference committee, or the board of directors, I am eligible to submit a program for consideration. Woo hoo!!

And I’m loving my new mugs and t-shirts! If you didn’t get a chance to purchase one at LMA, contact Nathalie Daum and she’ll hook you up (no cost to ship!).

LMA Mugs

$15 for t-shirts
$6 for mugs
$45 for polo shirts

Don’t forget to bring your passion to LMA’s Annual Conference

I know. I haven’t been blogging. I’ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association’s annual conference, in Las Vegas!!

I’m starting to go over the conference schedule, and one thing that is jumping out at me is that our personal passions are coming out, and we’re sharing them with our fellow LMA members:

Side note: The Mob Museum in downtown is AWESOME. Give yourself several hours in there. Catch up with me at LMA and I’ll even tell you about my family’s Vegas mob connections.

  • The Sports Dude is tagging along, and you’ll be able to find him at any given poker tournament.
  • There will be a Tweet-Up to meet your favorite LMA Tweeters (and lurkers): You can join in on the fun Monday night at 6:30 p.m. at the Gold Lounge at the Aria.
  • Oh, if you get in on Saturday, they’ll be a bunch of us hanging out by the pool. Tweet a message to #LMA13. We’ll save you a lounge chair.

(FYI – I do have a few extra boxes of Girl Scout cookies. I’ll bring some with me … Tweet a message to @heather_morse. No Thin Mints. Sorry.)

Looking forward to seeing everyone next week.

Shabbat Shalom. I think I’m going to go dark.

I had a day yesterday like no other.

It began with the snake’s lunch getting loose (found later that day, by the Sports Dude, in the nanny’s lunch … ick factor 100 on a scale of 1 to 10).

Business meeting.

Major family drama. Which, having four siblings meant long calls with my mom, older sister, younger sister, brother, former brother-in-law, back to my mom, quick one with younger sister, long one with older sister, and closing the night off with my brother. Lucky for me, baby sister just had a baby, so one less phone call. Oh, crap. I just realized no one called our dad.

Then my daughter opened up about all the drama that’s been going on with her circle of friends. I so hate 7th grade.

One of my Girl Scout families popped by to pick up some more cookies. Then panic sets in as I realized, at 10:00 pm, I had yet to order all the cookies for our booths this weekend.

Oh, and work in between all of this.

Taking that all into consideration, one of the first articles to hit my stream this morning was Tech’s Best Feature: The Off Switch.

It’s Friday evening. The smells of rosemary chicken and freshly-baked challah fill the house. My daughters, 3 and 9, sigh as I gently detach the iPads from their laps. One by one, our screens are powered down. My husband, Ken, is usually the last holdout, in his office, madly scrambling to send out just one last email before the sun sets. Then he unplugs too. We light the candles, and sit down to a sumptuous meal.

I’m prepared. I’ve printed out the next day’s schedule, along with maps and phone numbers that live on my cell phone. Most people in our lives know they will not be able to text, tweet, email, Facebook, chat, or Skype with us for 24 hours. If they want to reach us, they call our landline. Or they come over.

And so it has gone, every week for three years. Our “tech Shabbat” lasts from sunset on Friday until sunset on Saturday.

I thought it was a God shot, until I realized that today is National Day of Unplugging. So it’s a coincidence. Yet I don’t believe in coincidences. DEFINITELY a God shot.

I have fear around unplugging. I want to blame it on the fact that I would have to unplug not only myself, but a teenaged girl, her tweener sister, and the Sports Dude. Too many moving parts. What if there’s an emergency? (oh, yeah, I have a landline, too.)

Yikes. What an order. Can I go through with it?

It’s not like I haven’t done it before.

Both the Sports Dude and I unplugged during our honeymoon, and our world did not come to a crashing end. I even blogged (irony) about it here: I think the Hippies were on to something:

The Sports Dude and I just returned from our honeymoon to New Orleans where we departed for a four-night cruise to Cozumel, Mexico.

The Sports Dude and I headed off to Mexico via Carnival

As we made our way down the Mississippi we knew we’d lose 3G reception at some point, so we snapped some pictures and got them posted to Facebook before we went dark.

We had no cell phone, 3G or WiFi for three entire days, as in 72+ hours.

For three days my iPhone 4, which is usually in my hand or on my person somewhere where I can easily hear/feel the phone ringing, sat in the safe in our stateroom.

For three entire days I lounged around the pool with my fully loaded Nook enjoying my summer time reading. I blew through The Lincoln Lawyer, and made headway through New York: The Novel (an 800+ page volume that would normally NEVER make it onto my poolside reading list. I love my Nook).

We unplugged for four days, and they were a blissful four days. Leaving my phone behind, allowed me to be present.

I gotta do this. I need to recapture that energy. I HAVE to recharge.

And, how lucky for me, I will not be alone. I don’t know if I’ll be able to get my family to participate, but I don’t need their permission to turn it all off for 24 hours.

But I don’t want this to be about the next 24 hours. I want it to be about reclaiming a part of my life.

unplug HMM

I’ll let you know how it goes. Yikes. I can do this!

 

And we’re off … LMA’s Annual Conference has kicked off

Hey Coolerites. I’m at the LMA Annual conference and starting to tweet from the CMO Summit, one of the three pre-conference sessions.

The full conference begins tomorrow, but the pre-con sessions are hopping. You can follow the feeds over at #lma12 on Twitter (you do not need to be a registered user to follow). If it gets too loud, just click on a single person to follow their thread for that conference.

I’m in the ‘Marketing Technology Trends You Can’t Afford to Ignore.”

 

Everything is bigger in Texas, including LMA!

What do the Ewings, Top Chef and the Legal Marketing Association (LMA) all have in common?? DALLAS!!!

Woo hoo. I just booked my flights for the LMA Annual Conference to be held in Dallas (ok, Grapevine), Texas, March 15-16, 2012.

I’m looking forward to seeing friends and colleagues, along with the programming and networking events (including LMA’s Night Out, followed by the Akina Night-Cap event).

If you haven’t done so, save the conference search #LMA12 over at Twitter to follow along, AND don’t forget to introduce yourself to the on-line crowd there. Many of us will be live tweeting from the conference for those who cannot attend, or cannot be in two sessions at once.

LMA also has the official conference group on LinkedIn, so start connecting with your peers now.

In fact, I just RSVPd to my first event on Tuesday night hosted by Siteimprove. It’s open to all us early-birds. So go register at their LinkedIn event page.

Have you seen the Texan Station there??? When they say they have the largest TV screen, they mean it. Perfect for MARCH MADNESS!!! And the smoked brisket was to die for!

Hot guys NOT included

I arrive on Monday night as we have an LMA board meeting on Tuesday, so I’ll definitely be attending the pre-conference programs (still can’t decide which. QuickStart, SMORS or the CMO Summit) and the post-conference session: Achieving Measurable Lead Generation, Increased Brand Awareness and Business Development through Social Media.

And for those asking, why, yes, I will happily deliver Girl Scout Cookies! Just place your order via Twitter or leave a message in the comments below.

I do advise everyone to wear your flats and comfy shoes; it is a Gaylord Property after all. And I would definitely download the App for the hotel as it contains a much needed property map.

And, for those of you too young to remember DALLAS … the Kardashians have NOTHING on the Ewings. Lucky for us, there’s a whole new generation of Ewings on their way to the small screen.

Upcoming Event: How Lawyers Can and Should Use Social Media

I’ll be speaking at the Pasadena Bar Association – Technology Section Event, How Lawyers Can and Should Use Social Media, on Tuesday, September 27 at Noor Restaurant in Pasadena.

At this roundtable program, I’ll be sharing on how lawyers can give a boost to their practices by using Facebook, Twitter, LinkedIn and by blogging.

1 hour CLE credit is being offered. Click here for more information and to make reservations.

It’s Show Time at LMA

Maggie Watkins and Jonathan Fitzgarrald

Ok. I’m awake. I didn’t make the first program, but I’m here at the LMA Annual Conference’s Quick Start program.

Kudos to Maggie Watkins, Best Best and Krieger and Jonathan Fitzgarrald, Greenberg Glusker for putting together a standing room only program!

Nat Slavin from Wicker Park Group is talking about business development and client surveys. Cheryl Bame from Bame PR is sitting to my right, reviewing some of her notes for her PR presentation.

I could use a cup of coffee, but other than that, I’m excited to finally be in the middle of the conference.

Nat Slavin

So, here we go with the first nugget: Our job is to make these “average” lawyers special to their clients.

That’s what legal marketing is all about in a nutshell. My elevator speech is: “My job is to make lawyers look good.”

And what “good” is changes from day-to-day, lawyer-to-lawyer, project-to-project.

Marketing hasn’t been about brochures for YEARS. It’s more than PR, or business development.

It’s about everything that makes a lawyer look good from the moment they walk into the doors of your firm, to the internal communications, and external encounters with clients, the public, the press, their peers.

It’s about everything along the chain that helps to promote that attorney, to highlight their expertise, to get them ink, and, land that new client or enhance that relationship.

The LMA Annual Conference Bloggers

To blog or not to blog … oh, we’ll be blogging and Tweeting from the Legal Marketing Association’s Annual conference, kicking off on Monday in Orlando.

Here’s a list of those who will be blogging. If you’re not on the list, but blogging, let me know and I will update:

  1. Nancy Myrland, Myrland Marketing
  2. Tom Matte, The Matte Pad
  3. Lindsay Griffiths, Zen & The Art of Legal Networking
  4. Laura Gutierrez, Duets Blog
  5. Heather Morse, The Legal Watercooler
  6. Jonathan Fitzgarrald, Bad for the Brand
  7. Larry Bodine, LawMarketing Blog
  8. Adrian Dayton, 12 Virtues Blog, Legal Marketing: Social Media Edition
  9. Ross Fishman, Ross’s Law Marketing Blog and Law Firm Speakers
  10. Cheryl Bame, Legal PR Advice
  11. Russell Lawson, Progressive Marketing Blog
  12. Robert Algeri, Great Jakes Blog
  13. Gina Furia Rubel, The PR Lawyer
  14. Hubbard One, The Hubbard Perspective
  15. Amy Knapp, Not Knapping
  16. Sonny Cohen, Duo Consulting
  17. Kevin O’Keefe, Real Lawyers Have Blogs

Click here for a roundup of all things social networking at LMA. If you plan to Tweet from the conference, please let Lindsay Griffiths and Laura Gutierrez know so they can update their lists.

Follow

Get every new post delivered to your Inbox.

Join 164 other followers

%d bloggers like this: