Marketing & Communications

For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took

Jeff Williford (courtesy of Lindsay Griffiths)
At the Disney Institute, presentation at LMA last week, Jeff Williford talked about creativity. It’s easy for us to point and say, “Well, of course everyone who works for Disney is creative.” However, Jeff challenged us to look at our own creativity. We’re all

Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R

Contrary to some perceptions, marketing isn’t about throwing your message out to the broadest group of people and hoping something sticks. To me, where professional service marketing is concerned, which legal is a part of, targeted and niche marketing is one of the most effective approaches. For instance, it’s hard to market a general litigation,

As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:

  • Define your target audience in advance. Know your target audience. Speak to your target audience. Don’t worry about everyone else. It was

I’m speaking on a webinar next month with Ed Poll and Kevin O’Keefe. I’ll have more details on that once everything is finalized. The topic of social networking and advertising came up, and it got me thinking. Social media isn’t advertising, per se, but it is migrating into an umbrella term for everything we

Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:

While getting ready for school and work this morning, my 7-year old asked me what I did at work. She knows my office is up really high in the tallest building west of the Mississippi. She knows that I have a really cool white board that she likes to draw on. She knows I work