Archive for the ‘ marketing me ’ Category

Am I leading with my ego?

If we’re friends on Facebook you know that I had an encounter last night that ended in a very awkward moment for the other person. It probably wasn’t the most spiritual thing I could do to post about it, but what can I say? I saw a lesson there … for me.

When I lead with my ego I ALWAYS learn a lesson. The hard way.

I am ALWAYS right-sided. My ego is smashed.

I have found out that if I lead with my ego, I will find humility through the ensuing humiliation.

So what does this have to do with legal marketing? Everything.

In a profession where I am often referred to by the lawyers, lumped together with every other staffer, from the copy room to the C-Suite, as a “non-lawyer,” I have had to learn how to find my place.

It is such a fine balance. In other businesses, the marketing and sales team are seen as revenue drivers, strategic team members, leaders.

In many a law firm we are seen as nothing more than a cost center and a annoying, and pricy, necessity.

On average, in most companies, the marketing budget is 10% of revenue.

In a law firm, yeah, not so much. As in 2-5%. If you’re lucky.

I’ve been in legal marketing for 16 years and that percentage has stayed consistent.

I have had three situations, one as recent as last week, that have been a personal evolution and a reminder that when I think I am hot shit, I will be reminded by some force in the universe that I am not.

My humility (and ego) must rest in that I do this (writing this blog, volunteer service and speaking in LMA) for fun and for free.

And, in return, I have found that I learn more about myself, legal marketing, business, and leadership than I realize. Continue reading

Did I ever tell you my Ross Perot story??

Between my days as a lobbyist and joining legal marketing I was the Director of Programs & Events for Town Hall Los Angeles, a public interest forum.

During my tenure we hosted numerous politicians, pundits, authors, and a king. But my favorite story has to do with Ross Perot. Yes, THAT Ross Perot.

Once a speaker was confirmed my first duty was to confirm the name of the speech, get a copy of their bio, and a photo for our newsletter.

This is the photo we received from Mr. Perot’s office.

From D Magazine November 2013 photography courtsey of Hillwood Perot in the early 1960s. courtsey of Hillwood

From D Magazine November 2013 photography courtesy of Hillwood
Perot in the early 1960s. Courtesy of Hillwood

Nice picture. The problem was it wasn’t the 1960s, we were well into the1990s.

This is what he looked like at the time.

John G. Mabanglo / AFP/Getty Images

When I called Mr. Perot’s office to inquire about a more recent photograph, his assistant told me, no, “Mr. Perot likes this photo.”

So what does this have to do with legal marketing? Well, I’ve been connecting with new people on LinkedIn and following them on Twitter both during the LMA Annual Conference, and now that I have returned.

There are some people out there who really like their (old, and it doesn’t look anything like you) portraits.

Seriously. Time for some portraits to be redone. Gittings was at the conference and are a great resource if you don’t currently have a regular photographer where you are.

What it comes down to is if I cannot recognize you by your photo from the person speaking in the session, or the person I just met, not good.

And I have a feeling if the legal marketers are not updating their photos, the attorneys in their firms aren’t either. Clients should not be surprised when the finally meet you that you look nothing like the photo on your web bio.

It’s painful getting your portrait taken. I don’t like aging either, but if you could see a picture of me from two or three decades ago … well, it really wouldn’t do today.

The rule of thumb my photographer uses is every three to five years. Women should go more frequently as we are more inclined to change our hair styles (and color). I personally do very two years.

Or give up on the photo all together and just go with an avatar:

Heather Morse's Twitter Avatar

Portrait of Mommy by Piper

Social media once again reveals the a**h***s

We all have our bad days. But when your bad day ends up in the social media viral loop, or on CNN’s website, your day just went from bad to f***ed-up.

Over in my Legal Marketers Extraordinaire group on Facebook* we’re discussing the LinkedIn rejection letter that has gone viral, as well as the founder of the latest pay-to-play on-line network for lawyers. She’s a peach. I’d link to a story about her, but, if you do your own Googling, you’ll understand why I won’t.

* message me via The Legal Watercooler page the email you use for Facebook for an invite

I suppose time will answer a new age-old question to rival the chicken and the egg:

Which came first, the a**h*** or social media?

Right now I have to go with a**h***s.

Continue reading

Lessons from the Sports Dude: Drive the Conversation

There’s a story breaking in Los Angeles. Our L.A. Rams might be coming home after wandering through the mid-west for the past 20-years.

And the Sports Dude is in there.

Eric Geller LA Rams

As background, the Sports Dude got really, really sick some years ago. It almost took his life, and it definitely impacted his career. He went from Sportscaster of the Year, to hospital patient barely able to make it back to Los Angeles for his life-saving surgeries.

But he’s back. He’s cured. He’s healthy. He reclaimed his life, including marrying his high school sweetheart, and he is claiming his spot in L.A. sports. And my Baby Boomer husband is using social media to pave his way.

We set up his blog, On Any Given Sports Day, several years ago so he could be a part of the conversation. Then his Twitter. And Facebook page. And YouTube channel. And LinkedIn accounts.

By doing so, he is able to be in the middle of any sports story, any where. Connect to people he needs to know, and where THEY are using social media.

Did you know he was the only reporter invited to cover Deacon Jones’ funeral outside the NFL channel?

And it is working.

It is opening the doors to the stadiums and arenas. He has his credentials to most games. He’s back in the press box. He’s freelancing for a couple outfits, and has his eyes on the big prize: The Los Angeles Rams.

He is in the middle of the Bring Back the Los Angeles Rams campaign. He’s active with the booster club, with their more than 25,000 Facebook Fans, and he’s building a sports fan base there.

When on the field covering one story, he makes sure to get video of iconic L.A. sports heroes talking about bringing the team home.

http://www.youtube.com/watch?v=vCOfrIBkWZ0

While at a school fundraiser last night the news broke that Rams owner “Silent Stan” Kroenke finally raise[d] his voice has purchased more than 60 acres of prime real estate next to The Fabulous Forum. Big enough to build a stadium. And, as they say: “If you build it, they will come.”

Sport Dude rushed us home, threw on the Clippers game, and fired up his laptop.

He stayed up late writing a story. Posted it to Examiner.com (owned by AEG, by the way), his blog, sent out Twitter links, and then got to sleep around 2:30 am.

He’s back awake, and following the story. He’ll spend the day tweeting, connecting, pushing and nudging the story.

And there’s the lesson: No matter what is going on, stop what you are doing and get in the middle of the story. The story will not wait for you, and the conversations definitely won’t either.

You don’t have to spend the day in front of your laptop doing it. Use your tablet or smart phone while waiting in line for coffee at Starbucks, or waiting for the elevator. But make sure to get your voice in there.

Blog, comment, connect, retweet, follow.

Blog, comment, connect, retweet, follow.

Social media allows all any one of us to jump in the story, and help drive it. All you have to do is:

Blog, comment, connect, retweet, follow.

The most depressing day of the year is today

The most depressing day of the year is today. How’s that for a happy Monday, back to work, after the holidays thought?

I have to admit, there was a part of me feeling a bit of the Monday blues coming on over the weekend.

So I did a quick self-examination.

Who was I getting dressed for work today? Was it the worker amongst workers I have trained to be? Or the self-absorbed, self-important asshole I can revert to with lack of sleep?

I asked myself a few questions to get a reality check:

  • Am I bringing my own agenda to the job? Or am I bringing an attitude of service?
  • Do I believe and convey that my answer is the only right answer? Or am I open and willing to listen to other ideas? Or fears?
  • Do I have an attitude of Holier Than Thou? Or am I embracing and open to all ideas?
  • Do I have a sincere desire to be helpful? Or do I bring an attitude of self-importance?
  • Am I here only for a pay check? Or do I have a sincere desire to be here?
  • Am I motivated by self or service? Or am I motivated by what “you” think about me?
  • Where is my ego in all of this? Did I check it at the door? Or am I using it as a shield?
  • Am I talking at or with you? Am I present in our conversations? Are we collaborating? Or am I, once again, leading with my ego?

When I start to look at who got on the train today, and asked myself these questions, I was quickly able to see why I was the problem on this most depressing day of the year.

By the time my train reached its destination, a different Heather disembarked. This is the only Blue Monday I want to hear about today:

Wow. Oh, just wow. Thanks!!

So, watching The Voice with the Sports Dude and hopped onto Twitter to … I can’t remember, because I saw this:

Really, I am quite humbled and taken aback.  I thank everyone who reads this blog, who has contributed a guest post, or a great idea, and thank you to the ABA Journal for such an incredible honor. And for mentioning my firm, Barger & Wolen.

Now, don’t forget to register and vote for your favorite Blawgs.

Haters, bullies, fans and secret admirers – LMA style

My daughter is in middle school. The breeding ground for haters and bullies, so it is a conversation we are constantly having in our home.

Thinking back on my middle (then junior) high school days, at the same school, and my experience as an adult, I just told her:

You’re nobody without haters.

Haters are gonna hate. Bullies are going to bully. But really, I think they are just fans and secret admirers, but their egos won’t let them say so.

Think of it this way: You must be doing something right if you are ruffling feathers.

So embrace your bullies and haters.

Over the few weeks there are several Legal Marketing Association-related conferences, in addition to the local chapter and City Group events:

Ready. Set. Let the #LMAMKT AND #LMACME trolls go!!

Oh, the attacks on the speakers. What we do. What we say.

The attacks on the content. The profession.

It won’t stop all day. And then they’ll get mad when no one engages with them.

I don’t know about you, but when I really don’t like someone or something, I just ignore it. It’s called apathy. I just don’t care.

So, just for today and tomorrow, I will remind all of you to ignore the haters and bullies. As a story teller, I have my own reasoning (ask me about it tomorrow) as to why our haters HATE legal marketers so much. Continue reading

Google Profiles + Google Author Ranks + Google In-Depth Articles = WAKE UP!!!

Wake Up and Smell the Coffee

Wake up and smell the coffee people.

Wake up and smell the coffee: Google matters. Google counts. Copyblogger said so this morning (Seriously. Go get some coffee and click on the article. It’s a must read today):

A forewarning from Google’s Chairman

Just 19 days after my predictions for 2013, the Wall Street Journal published its comments on The New Digital Age, a book written by Google’s chairman, Eric Schmidt. These comments included this quote (bold is mine):

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.

This is a powerful statement by one of the most powerful people in Google. Schmidt makes it clear that Authorship will be a very material factor in search ranking.

For those of us operating in the legal community this is REALLY good new. Why? Because lawyers have content. Lots of it. The job of the legal marketer is to help them get that content into digital, and connect with the Google game.

I’m not talking about gaming Google, but realizing that Google has a strategy to promote good content, and we legal marketers and lawyers need to stay awake and on top of it. Continue reading

BIG IDEAS Brought to Life: LMA-LA Continuing Marketing Education Conference

CME_logo Full disclosure: I’m on the conference committee of the Legal Marketing Association Los Angeles Chapter‘s annual Continuing Marketing Education (CME) Conference: BIG IDEAS Brought to Life.

I am very proud of the conference, the quality of speakers, the topics, and I cannot wait for the West Coast premier of the Legal Mocktail presented by Catherine MacDonagh and Roberta Montafia.

While I was on the LMA-LA board (2001-2004) I started this one-day conference to bring to our local members, especially our coordinators and managers, ideas from our annual conference.

BBoP3

LMA-LA’s Big Board of Prizes.
Can’t win if you don’t register.

To see something you started in the training room at LexisNexis grow into its current incarnation is inspiring.

When we say “Big Ideas” we’re not joking. In a TED-style format (1 hour topic sessions. 4 speakers @ 15 minutes.) you will hear new and inspiring ideas. With our networking breaks, you will have the opportunity to meet new people and expand upon those ideas.

Thank you to all the speakers who are taking the time to come to the program and bring us such great content. Thank you to the sponsors who make it possible. Thank you to Jonathan Fitzgarrald for inviting me to join the committee. He is always so hard to say no to when he calls.

I hope to see many of you there. If you cannot attend, please make sure to pass along the links to your local marketing professionals.

If you like me, really, really like me, you’ll nominate me

You like me. You really, really like me!

Oh, fine, I’ll play the “please nominate and vote for me” game.

The ABA Journal is working on their annual Blawgs 100 list.

Well, faithful readers, followers, friends and my mom, I’d appreciate it if you’d take a few moments and nominate The Legal Watercooler for inclusion in this year’s compilation.

It’s super easy. Just visit the Blawg 100 Amici nomination page and fill in a couple boxes. Due date is August 9.

Not so humbly yours, Heather
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