The dining room was not always clean. The white table clothes were slightly stained with wine spills from the prior diners. However, the service was impeccable. The pride and care the staff took in the most mundane activity of pouring a glass of water is so memorable that almost two decades later I could easily write 500 words to describe it. I hadn’t realized it at time, but noticed it that day, but service in restaurants in the States had really gone downhill since the days of Chasen’s and Scandia.
The art of service — the pride in service — is so rare that when you experience it, you realize how lacking it is around you; whether in a restaurant, behind the meat counter at the supermarket, at Starbucks, or at work.
Which brings me to this week.
I bade farewell to one of my assistants this week, Kaye Heller. I knew and worked with Kaye for a whole month and a week, yet I know one thing for certain: Her attention to detail and pride in her work will be missed at the firm, within my department, and by me.
Whether ordering a lunch service, processing a sponsorship request, or circulating an e-mail touting the firm in the news for the week, nothing was done by Kaye without purpose and care, along with pride and attention to detail.
How rare is this today?
I am the first to admit that my care to detail, while great, is not perfect. I have been known to “phone it in” when I could have dropped everything and given it my all. And, yes, sometimes good enough is good enough for me. In fact, I have been known to have typos in my blog posts; and I’m okay with that.
Not so with Kaye, and the Kayes of the world out there. To these rare souls, I salute you. And to all of us who are service providers, we need to take stock and inventory of our personal service standards and shake off that cloak of complacency. Don’t our clients deserve that?
We talk about client service standards, but how often are they designed around us rather than the client?
A client this week sent one of our partners a birthday cake. I had to take a peek at what the cake looked like. Was it phoned in from Costco? Expensive and fancy from one of the top L.A. bakeries? What caught my attention were the personal details that only the client (not the personal assistant) would know. No Happy Birthday was necessary. The cake reflected the passions of the partner.
In a presentation we did together last year, Dave Bruns talked about the client relationship cycle (which I have completely stolen, by the way). When properly moved along, a client not only becomes loyal, but becomes an advocate of the service provider (works both for lawyers and legal marketers), referring them business.
I’m beginning to see that there is a higher level as well.
At a certain point, the client becomes a true fan of the service provider. The client will go just as far for the service provider as the service provider goes for them. The relationship becomes balanced in this way. A true partnership. I’m sure I’ll find a nice and memorable term for this level of client/service provider symbiotic relationship, so if you have any ideas, post them in the comments and I’ll give you credit in the footnotes of my slides if I use it.
In the meantime, Kaye, we will miss you. We’ll stumble. We’ll be fine. And thank you.