If we’re friends on Facebook you know that I had an encounter last night that ended in a very awkward moment for the other person. It probably wasn’t the most spiritual thing I could do to post about it, but what can I say? I saw a lesson there … for me.
When I lead with my ego I ALWAYS learn a lesson. The hard way.
I am ALWAYS right-sided. My ego is smashed.
I have found out that if I lead with my ego, I will find humility through the ensuing humiliation.
So what does this have to do with legal marketing? Everything.
In a profession where I am often referred to by the lawyers, lumped together with every other staffer, from the copy room to the C-Suite, as a “non-lawyer,” I have had to learn how to find my place.
It is such a fine balance. In other businesses, the marketing and sales team are seen as revenue drivers, strategic team members, leaders.
In many a law firm we are seen as nothing more than a cost center and a annoying, and pricy, necessity.
On average, in most companies, the marketing budget is 10% of revenue.
In a law firm, yeah, not so much. As in 2-5%. If you’re lucky.
I’ve been in legal marketing for 16 years and that percentage has stayed consistent.
I have had three situations, one as recent as last week, that have been a personal evolution and a reminder that when I think I am hot shit, I will be reminded by some force in the universe that I am not.
My humility (and ego) must rest in that I do this (writing this blog, volunteer service and speaking in LMA) for fun and for free.
And, in return, I have found that I learn more about myself, legal marketing, business, and leadership than I realize. Continue reading