Archive for the ‘ marketing me ’ Category

The best business advice I ever got, I got from Joan Rivers

Farewell Joan, from this "Joan Ranger"

Farewell Joan, from this “Joan Ranger”

I was so sad yesterday at the passing of Joan Rivers. I remember listening to her comedy albums (yeah, I’m that old) in high school and laughing at jokes that I could relate to — “slide down please” — because they were directed at me, a girl.

I’ve written before about the worst advice I ever got — “Do a good job, Heather, and they will notice you” — which resulted in me being overlooked for a promotion. Needless to say, this lead me to becoming very proactive marketing me in my career.

I read this essay by Ms. Rivers today, Joan Rivers: Why Johnny Carson “Never Ever Spoke to Me Again,” and I got it: Continue reading

I don’t follow egg-heads or empty blue boxes on Twitter

If you haven’t been on Twitter lately (Snort. Not even going there with you if you haven’t), you might not realize that they have made a few changes. Like many social networking sites, Twitter is becoming more and more graphically driven.

Not necessarily your individual tweets, but your profile and how people see you on the different applications.

I was on the main site today to add new followers, sort them into lists, etc. And this is what I saw:

twitter followers

People. Followers. Don’t be an egg-head, or an empty box.

Pick an avatar, and stick with it. When going through a stream on Twitter, or Tweetdeck, I will notice and connect with your avatar before your username. Change your avatar and you, as well as your message and value, might get lost in the stream of tweets.

Same goes with your cover photo. Make it something personal that says something about you. Right now, I have the infield heroes from my childhood:

Twitter Profile

Why does this matter?

I am going through the new followers I have. As I don’t use a manual accept every follower, I have to decide whether or not to follow you. As I consider who I follow to be valuable, I read your profile description. What does it say? Are you in legal? Marketing? Why are you following me?

If I know you, it’s easy. If I don’t, it’s a judgment call.

Then I have to decide if I am going to add you to a list or not. Perhaps you make my close Top LMA Peeps, or you make the Legal Marketing folder. If you’re a law firm, I may or may not add you to that list. A lot of times your description, avatar, and cover photo will be the determiner.

So pick a cover photo that speaks to who you are. It might be a picture of your city, or family, or dog.

However, unless you are Doctor Who, it better not be a blue box.

Ooooh, I might have to change my cover photo.

 

Want attribution? Make it easy.

Don’t camouflage your Twitter address if you want attribution

We had an interesting conversation at the LMA Annual Conference about attribution while live-Tweeting at a conference. Nancy Myrland very nicely captures the discussion in her post, Who Said That? How to Live Tweet a Conference.

To aid attendees at our session on Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millenials, Jonathan Fitzgarrald and I deliberately included our Twitter addresses not only on the opening slide, but in the footers. (Click here for the slides)

If we wanted the attribution, we didn’t want to make you work for it.  And it worked. The Twitter thread was incredible, lots of attribution to us both. Lots of feedback. And many new followers.

I just realized today, however, that for those reading this blog and wanting to share it on Twitter, it’s not as easy to find my Twitter address for attribution.

It hit me because I was reading a post from Lloyd Pearson while on my commute this morning, Chambers USA 2014-15: Get Organized via my reader. The post was easy for me to share from my iPhone, but his Twitter address didn’t auto fill. I was about to hit the tunnel, so I sent it off without attribution. Not really like me.

I have become so accustomed when using Bitly or Tweetdeck for the app to auto fill the name, but it doesn’t do so always, making it difficult to attribute on the fly unless you already know the person’s Twitter address, or are really determined.

To make things easier, I just updated my blog image that you see on the desktop to hyperlink to my Twitter profile, and added my address in the caption, and I urge you to do the same.

And when you do the update, check your mobile app version. My image doesn’t show up, so I have updated the subtitle of my blog to include it as well.

Not as pretty, but this is about engagement, conversation, and attribution.

 

Am I leading with my ego?

If we’re friends on Facebook you know that I had an encounter last night that ended in a very awkward moment for the other person. It probably wasn’t the most spiritual thing I could do to post about it, but what can I say? I saw a lesson there … for me.

When I lead with my ego I ALWAYS learn a lesson. The hard way.

I am ALWAYS right-sided. My ego is smashed.

I have found out that if I lead with my ego, I will find humility through the ensuing humiliation.

So what does this have to do with legal marketing? Everything.

In a profession where I am often referred to by the lawyers, lumped together with every other staffer, from the copy room to the C-Suite, as a “non-lawyer,” I have had to learn how to find my place.

It is such a fine balance. In other businesses, the marketing and sales team are seen as revenue drivers, strategic team members, leaders.

In many a law firm we are seen as nothing more than a cost center and a annoying, and pricy, necessity.

On average, in most companies, the marketing budget is 10% of revenue.

In a law firm, yeah, not so much. As in 2-5%. If you’re lucky.

I’ve been in legal marketing for 16 years and that percentage has stayed consistent.

I have had three situations, one as recent as last week, that have been a personal evolution and a reminder that when I think I am hot shit, I will be reminded by some force in the universe that I am not.

My humility (and ego) must rest in that I do this (writing this blog, volunteer service and speaking in LMA) for fun and for free.

And, in return, I have found that I learn more about myself, legal marketing, business, and leadership than I realize. Continue reading

Did I ever tell you my Ross Perot story??

Between my days as a lobbyist and joining legal marketing I was the Director of Programs & Events for Town Hall Los Angeles, a public interest forum.

During my tenure we hosted numerous politicians, pundits, authors, and a king. But my favorite story has to do with Ross Perot. Yes, THAT Ross Perot.

Once a speaker was confirmed my first duty was to confirm the name of the speech, get a copy of their bio, and a photo for our newsletter.

This is the photo we received from Mr. Perot’s office.

From D Magazine November 2013 photography courtsey of Hillwood Perot in the early 1960s. courtsey of Hillwood

From D Magazine November 2013 photography courtesy of Hillwood
Perot in the early 1960s. Courtesy of Hillwood

Nice picture. The problem was it wasn’t the 1960s, we were well into the1990s.

This is what he looked like at the time.

John G. Mabanglo / AFP/Getty Images

When I called Mr. Perot’s office to inquire about a more recent photograph, his assistant told me, no, “Mr. Perot likes this photo.”

So what does this have to do with legal marketing? Well, I’ve been connecting with new people on LinkedIn and following them on Twitter both during the LMA Annual Conference, and now that I have returned.

There are some people out there who really like their (old, and it doesn’t look anything like you) portraits.

Seriously. Time for some portraits to be redone. Gittings was at the conference and are a great resource if you don’t currently have a regular photographer where you are.

What it comes down to is if I cannot recognize you by your photo from the person speaking in the session, or the person I just met, not good.

And I have a feeling if the legal marketers are not updating their photos, the attorneys in their firms aren’t either. Clients should not be surprised when the finally meet you that you look nothing like the photo on your web bio.

It’s painful getting your portrait taken. I don’t like aging either, but if you could see a picture of me from two or three decades ago … well, it really wouldn’t do today.

The rule of thumb my photographer uses is every three to five years. Women should go more frequently as we are more inclined to change our hair styles (and color). I personally do very two years.

Or give up on the photo all together and just go with an avatar:

Heather Morse's Twitter Avatar

Portrait of Mommy by Piper

Social media once again reveals the a**h***s

We all have our bad days. But when your bad day ends up in the social media viral loop, or on CNN’s website, your day just went from bad to f***ed-up.

Over in my Legal Marketers Extraordinaire group on Facebook* we’re discussing the LinkedIn rejection letter that has gone viral, as well as the founder of the latest pay-to-play on-line network for lawyers. She’s a peach. I’d link to a story about her, but, if you do your own Googling, you’ll understand why I won’t.

* message me via The Legal Watercooler page the email you use for Facebook for an invite

I suppose time will answer a new age-old question to rival the chicken and the egg:

Which came first, the a**h*** or social media?

Right now I have to go with a**h***s.

Continue reading

Lessons from the Sports Dude: Drive the Conversation

There’s a story breaking in Los Angeles. Our L.A. Rams might be coming home after wandering through the mid-west for the past 20-years.

And the Sports Dude is in there.

Eric Geller LA Rams

As background, the Sports Dude got really, really sick some years ago. It almost took his life, and it definitely impacted his career. He went from Sportscaster of the Year, to hospital patient barely able to make it back to Los Angeles for his life-saving surgeries.

But he’s back. He’s cured. He’s healthy. He reclaimed his life, including marrying his high school sweetheart, and he is claiming his spot in L.A. sports. And my Baby Boomer husband is using social media to pave his way.

We set up his blog, On Any Given Sports Day, several years ago so he could be a part of the conversation. Then his Twitter. And Facebook page. And YouTube channel. And LinkedIn accounts.

By doing so, he is able to be in the middle of any sports story, any where. Connect to people he needs to know, and where THEY are using social media.

Did you know he was the only reporter invited to cover Deacon Jones’ funeral outside the NFL channel?

And it is working.

It is opening the doors to the stadiums and arenas. He has his credentials to most games. He’s back in the press box. He’s freelancing for a couple outfits, and has his eyes on the big prize: The Los Angeles Rams.

He is in the middle of the Bring Back the Los Angeles Rams campaign. He’s active with the booster club, with their more than 25,000 Facebook Fans, and he’s building a sports fan base there.

When on the field covering one story, he makes sure to get video of iconic L.A. sports heroes talking about bringing the team home.

http://www.youtube.com/watch?v=vCOfrIBkWZ0

While at a school fundraiser last night the news broke that Rams owner “Silent Stan” Kroenke finally raise[d] his voice has purchased more than 60 acres of prime real estate next to The Fabulous Forum. Big enough to build a stadium. And, as they say: “If you build it, they will come.”

Sport Dude rushed us home, threw on the Clippers game, and fired up his laptop.

He stayed up late writing a story. Posted it to Examiner.com (owned by AEG, by the way), his blog, sent out Twitter links, and then got to sleep around 2:30 am.

He’s back awake, and following the story. He’ll spend the day tweeting, connecting, pushing and nudging the story.

And there’s the lesson: No matter what is going on, stop what you are doing and get in the middle of the story. The story will not wait for you, and the conversations definitely won’t either.

You don’t have to spend the day in front of your laptop doing it. Use your tablet or smart phone while waiting in line for coffee at Starbucks, or waiting for the elevator. But make sure to get your voice in there.

Blog, comment, connect, retweet, follow.

Blog, comment, connect, retweet, follow.

Social media allows all any one of us to jump in the story, and help drive it. All you have to do is:

Blog, comment, connect, retweet, follow.

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