Archive for the ‘ networking ’ Category

I’m getting rid of other people’s drama

I wrote here about where I find time to participate in social media and social networking. By taking a Sharpie to my calendar, and deleting most of the programs taping on my DVR, I found the time to launch a blog, speak at some conferences, and participate on Facebook and Twitter to develop my personal [ READ MORE ]

Politics, Social Networking and Business Development DON’T MIX

I can’t believe I have to say this again: Politics, social networking and business development DON’T MIX!! Never. Ever. Ever. I don’t care if you’re talking about saving puppies and unicorns, I caution you to self-edit what you say on Facebook, Twitter, or even on locked-down message boards. Why? According to the latest Gallup Poll [ READ MORE ]

Build a Rapport With Your Clients

I’ve been touting the idea that, when all things being equal, clients hire attorneys that they know, like and trust, for quite a while now. Numerous surveys and studies tell us that clients hire lawyers (not law firms) and they hire lawyers they know, like and trust. Well, there it is! Marketing legal services is [ READ MORE ]

You’re back from LMA (or any conference) now what?

I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be processed, 1000+ new [ READ MORE ]

Me, Twitter, LMA and Laura Gutierrez

The Legal Marketing Association‘s (#LMA10) annual conference is over. Moving on to #LMA11 … Orlando, April 4-6. In fact, I’m off this morning to the #LMA11 conference planning committee kick-off meeting. First off, this isn’t a conference recap post. I just want to share a bit about my overall experience from this year’s conference before [ READ MORE ]

Tweeting LMA – Friday

Track Session Time LMA Tweeters One: Professional Development Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility 09:00 – 10:00 @kateh32 @meganmckeon Two: Business Development Creating and Implementing a Sales and Business Development Culture in Your Firm 09:00 – 10:00 @lalaland999 @duetsblog@lindsaygriffith @rebeccawissler Three: Strategy Developing Metrics for Measuring Your Marketing ROI [ READ MORE ]

Overcome the Fear of Transitioning: Make The List

I love being a legal marketer. However, it has its challenges, which usually revolve around personalities. Several years ago I sat on an airplane, on my way to New York for a department retreat. In mid-flight I instinctively opened up my Blackberry and read an e-mail that just sent me for a loop, and I [ READ MORE ]

Your Five Favorite Business Books: What do you recommend??

From time-to-time I pull together a reading list of business books and share with my peers. Here’s the last list from May 2008. Since so much has changed in the business world, from the recession to the advent of social media, it’s time to update the list. So, what are your 5 favorite business books?? [ READ MORE ]

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