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	<title>The Legal Watercooler</title>
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	<link>http://legalwatercoolerblog.com</link>
	<description>-- a place where we can grab a cup of coffee and share in a little bit of industry chat.</description>
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		<title>The Legal Watercooler</title>
		<link>http://legalwatercoolerblog.com</link>
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		<item>
		<title>Get a fricken website already</title>
		<link>http://legalwatercoolerblog.com/2012/04/25/get-a-fricken-website-already/</link>
		<comments>http://legalwatercoolerblog.com/2012/04/25/get-a-fricken-website-already/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 22:45:49 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Branding, Graphics & Logos]]></category>
		<category><![CDATA[business of law]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Public Relations, Advertising & Directories]]></category>
		<category><![CDATA[Random Rant]]></category>
		<category><![CDATA[Amy Spach]]></category>
		<category><![CDATA[Best Lawyers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jayne Navarre]]></category>
		<category><![CDATA[know like trust]]></category>
		<category><![CDATA[LexisNexis]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Martindale Hubbell]]></category>
		<category><![CDATA[Super Lawyers]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Westlaw]]></category>
		<category><![CDATA[Zamboo]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3101</guid>
		<description><![CDATA[I just checked my calendar and, yup, it really is 2012. Other than the earth coming to an end later this year, it&#8217;s about fricken time you got a website. There just aren&#8217;t any good excuses out there. Yeah, I&#8217;m talking to you solo and small firms out there. And this is especially true for <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3101&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/04/25/get-a-fricken-website-already/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">2012</media:title>
		</media:content>
	</item>
		<item>
		<title>Trouble With Mailing Lists</title>
		<link>http://legalwatercoolerblog.com/2012/04/17/trouble-with-mailing-lists/</link>
		<comments>http://legalwatercoolerblog.com/2012/04/17/trouble-with-mailing-lists/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 13:00:11 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[ALM]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3084</guid>
		<description><![CDATA[Seriously, I have not planned on these blog posts for the past couple weeks being focused on customer/client service, but that appears to be what&#8217;s in front of me. My assistant just brought in my mail, fanning herself and laughing. And here&#8217;s why: I swear, I am not making this up. I get SEVEN of <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3084&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/04/17/trouble-with-mailing-lists/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://heathermorse.files.wordpress.com/2012/04/alm1-e1334616955150.jpg" medium="image">
			<media:title type="html">ALM</media:title>
		</media:content>

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			<media:title type="html">Trouble with Tribbles</media:title>
		</media:content>
	</item>
		<item>
		<title>You WOWed me. You really wowed me!</title>
		<link>http://legalwatercoolerblog.com/2012/04/16/you-wowed-me-you-really-wowed-me/</link>
		<comments>http://legalwatercoolerblog.com/2012/04/16/you-wowed-me-you-really-wowed-me/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 18:19:10 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[client service]]></category>
		<category><![CDATA[Cole Valley Software]]></category>
		<category><![CDATA[Jeff Reade]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3072</guid>
		<description><![CDATA[While at the Legal Marketing Association&#8217;s annual conference last month I made my way through the exhibit hall and checked out all the great prizes that could be won. As a sitting member of the board of directors, it is our policy to not participate in the drawings, so I was really just window shopping. My <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3072&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/04/16/you-wowed-me-you-really-wowed-me/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">ELVIS</media:title>
		</media:content>
	</item>
		<item>
		<title>Okay. I&#8217;m Satisfied.</title>
		<link>http://legalwatercoolerblog.com/2012/04/12/okay-im-satisfied/</link>
		<comments>http://legalwatercoolerblog.com/2012/04/12/okay-im-satisfied/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 19:08:08 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Just Because]]></category>
		<category><![CDATA[Public Relations, Advertising & Directories]]></category>
		<category><![CDATA[James Kane]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[nook]]></category>
		<category><![CDATA[satisfaction]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3058</guid>
		<description><![CDATA[On Tuesday night I blogged here about an incident with my NOOK and my feeling that I, a loyal customer, wasn&#8217;t being taken care of by Barnes and Noble. I got into a war of words with some loyal customers on Facebook who felt I should be satisfied with the offer I was being made <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3058&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/04/12/okay-im-satisfied/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Satisfied</media:title>
		</media:content>
	</item>
		<item>
		<title>I am so mad, I could write a blog post</title>
		<link>http://legalwatercoolerblog.com/2012/04/10/i-am-so-mad-i-could-write-a-blog-post/</link>
		<comments>http://legalwatercoolerblog.com/2012/04/10/i-am-so-mad-i-could-write-a-blog-post/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 04:29:57 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Random Rant]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[error c7850]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[nook]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3049</guid>
		<description><![CDATA[I am so mad at Barnes and Noble&#8217;s NOOK that I am writing a blog post about it. I have a 1st Edition WiFi NOOK. I spent $189 or so on it about 20 months ago. I love it. Well, loved it. Even though I have my iPad I still love my NOOK. I use it <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3049&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/04/10/i-am-so-mad-i-could-write-a-blog-post/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">nook 1st edition</media:title>
		</media:content>
	</item>
		<item>
		<title>There is a time to disengage</title>
		<link>http://legalwatercoolerblog.com/2012/04/05/there-is-a-time-to-disengage/</link>
		<comments>http://legalwatercoolerblog.com/2012/04/05/there-is-a-time-to-disengage/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 16:58:33 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Random Rant]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3042</guid>
		<description><![CDATA[I&#8217;m back from a short vacation and, looking at some online blogging I&#8217;m being looped in on, I missed a few things. And, guess what? I don&#8217;t care. I checked out of legal marketing and checked into being a mom and a wife, and, well, a me. I celebrated. I enjoyed. I didn&#8217;t think about <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3042&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/04/05/there-is-a-time-to-disengage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Heather Morse Birthday</media:title>
		</media:content>
	</item>
		<item>
		<title>What&#8217;d that general counsel say??</title>
		<link>http://legalwatercoolerblog.com/2012/03/23/whatd-that-general-counsel-say/</link>
		<comments>http://legalwatercoolerblog.com/2012/03/23/whatd-that-general-counsel-say/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 21:20:07 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[General Counsel]]></category>
		<category><![CDATA[Lindsay Griffiths]]></category>
		<category><![CDATA[LMA National Conference 2012]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3038</guid>
		<description><![CDATA[I rarely miss a general counsel panel at any conference, but I did miss it last week at the Legal Marketing Association&#8216;s annual conference. Not to worry, the LMA Tweeters were tweeting away, and Lindsay Griffiths put together an incredible two-part recap. Change or Die? A General Counsel Program Part 1 Part 2 Sounds like <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3038&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/03/23/whatd-that-general-counsel-say/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Lindsay Griffiths</media:title>
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	</item>
		<item>
		<title>Slapped upside the head with truth</title>
		<link>http://legalwatercoolerblog.com/2012/03/21/slapped-upside-the-head-with-truth/</link>
		<comments>http://legalwatercoolerblog.com/2012/03/21/slapped-upside-the-head-with-truth/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 16:37:39 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Event Planning & Management]]></category>
		<category><![CDATA[marketing me]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[LMA National Conference 2012]]></category>
		<category><![CDATA[public speaking]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3028</guid>
		<description><![CDATA[Last week I was in Texas for the Legal Marketing Association&#8216;s annual conference. Like any conference, there were some knock-it-out-of-the-ballpark wins (keynote speaker James Kane) and there were some strike-outs. In talking about one of the sessions that did not go as well as Jim&#8217;s, a colleague, who is a consultant to lawyers and law <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3028&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/03/21/slapped-upside-the-head-with-truth/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Hitting it out of the ball park</media:title>
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	</item>
		<item>
		<title>Alternative Fees, Blended Rates, Fixed Fees, oh my</title>
		<link>http://legalwatercoolerblog.com/2012/03/15/alternative-fees-blended-rates-fixed-fees-oh-my/</link>
		<comments>http://legalwatercoolerblog.com/2012/03/15/alternative-fees-blended-rates-fixed-fees-oh-my/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 21:30:22 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[business of law]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[ACC Value Challenge]]></category>
		<category><![CDATA[alternative fees]]></category>
		<category><![CDATA[John Byrne]]></category>
		<category><![CDATA[Kristin Sudholz]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3015</guid>
		<description><![CDATA[John Byrne and Kristin Sudholz form Drinker Biddle &#38; Reath have fully embraced the ACC Value Challenge into their firm. First alternative fee was a discount. Lawyers still think discounted fees are alternative fees. Clients are looking at many different ways for lawyers/law firms to create values. AFAs are a piece of the puzzle. ACC <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3015&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/03/15/alternative-fees-blended-rates-fixed-fees-oh-my/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Fixed Fees</media:title>
		</media:content>
	</item>
		<item>
		<title>Big 4 v. Legal Marketing</title>
		<link>http://legalwatercoolerblog.com/2012/03/15/big-4-v-legal-marketing/</link>
		<comments>http://legalwatercoolerblog.com/2012/03/15/big-4-v-legal-marketing/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 19:50:35 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[business of law]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3005</guid>
		<description><![CDATA[Took some work, but I left my converesation with Jim Durham and Gina Rubel and have headed over to the Leveraging the Big 4 Consulting Best Practices to Bolster your Business Development Strategies session. Panelists Maria Abernethy Marketing Director Deloitte Jill Hulse Director of Marketing Moore Van Allen Mike Higgins Market Sales &#38; Market Leader PricewaterhouseCoopers Kristin <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=3005&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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			<media:title type="html">The Big 4</media:title>
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