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	<title>The Legal Watercooler</title>
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	<link>http://legalwatercoolerblog.com</link>
	<description>-- a place where we can grab a cup of coffee and share in a little bit of industry chat.</description>
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		<title>The Legal Watercooler</title>
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		<title>Everything is bigger in Texas, including LMA!</title>
		<link>http://legalwatercoolerblog.com/2012/02/22/everything-is-bigger-in-texas/</link>
		<comments>http://legalwatercoolerblog.com/2012/02/22/everything-is-bigger-in-texas/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 17:57:49 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Events - Heather Morse-Milligan]]></category>
		<category><![CDATA[marketing me]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[#LMA12]]></category>
		<category><![CDATA[Akina]]></category>
		<category><![CDATA[Girl Scouts]]></category>
		<category><![CDATA[LMA]]></category>
		<category><![CDATA[LMA National Conference 2012]]></category>
		<category><![CDATA[Siteimprove]]></category>

		<guid isPermaLink="false">http://heathermorse.wordpress.com/?p=2917</guid>
		<description><![CDATA[What do the Ewings, Top Chef and the Legal Marketing Association (LMA) all have in common?? DALLAS!!! Woo hoo. I just booked my flights for the LMA Annual Conference to be held in Dallas (ok, Grapevine), Texas, March 15-16, 2012. I&#8217;m looking forward to seeing friends and colleagues, along with the programming and networking events <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2917&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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			<media:title type="html">Dallas-TV-Show-Remake</media:title>
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		<media:content url="http://heathermorse.files.wordpress.com/2012/02/top-chef-texas-3.jpg?w=300" medium="image">
			<media:title type="html">Top Chef</media:title>
		</media:content>

		<media:content url="http://heathermorse.files.wordpress.com/2012/02/lma_logo.jpg" medium="image">
			<media:title type="html">lma_logo</media:title>
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			<media:title type="html">TexasStation1_GT</media:title>
		</media:content>
	</item>
		<item>
		<title>Don&#8217;t let a touch point pass you by</title>
		<link>http://legalwatercoolerblog.com/2012/02/16/dont-let-a-touch-point-pass-you-by/</link>
		<comments>http://legalwatercoolerblog.com/2012/02/16/dont-let-a-touch-point-pass-you-by/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 23:46:39 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[know like trust]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[touch point]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2920</guid>
		<description><![CDATA[Legal marketers will throw the phrase &#8220;touch point&#8221; around and while we understand what it means and why they are important. I wonder about the lawyers out there? Touch points are those little or big interactions you have with clients, potential clients, referral sources, etc. Depending on the relationship, and the legal marketer speaking, it <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2920&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/02/16/dont-let-a-touch-point-pass-you-by/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">touchpoints</media:title>
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	</item>
		<item>
		<title>Just because &#8230; It&#8217;s so true!</title>
		<link>http://legalwatercoolerblog.com/2012/02/15/just-because-its-so-true/</link>
		<comments>http://legalwatercoolerblog.com/2012/02/15/just-because-its-so-true/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 20:00:29 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Just Because]]></category>
		<category><![CDATA[Rachael Loper]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2909</guid>
		<description><![CDATA[Just because it is so true &#8230; ht to Rachael Loper for passing this one along on Facebook<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2909&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/02/15/just-because-its-so-true/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://heathermorse.files.wordpress.com/2012/02/what-a-legal-marketer-doesn.jpg" medium="image">
			<media:title type="html">What a Legal Marketer Doesn</media:title>
		</media:content>
	</item>
		<item>
		<title>Wait for it &#8230; wait for it &#8230;</title>
		<link>http://legalwatercoolerblog.com/2012/02/15/wait-for-it-wait-for-it/</link>
		<comments>http://legalwatercoolerblog.com/2012/02/15/wait-for-it-wait-for-it/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 17:35:37 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[Cultural Shifts]]></category>
		<category><![CDATA[patience]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2900</guid>
		<description><![CDATA[Patience is not a common trait of the legal marketer. An &#8220;inside&#8221; joke amongst us is that the code of the attorney is &#8220;HURRY. HURRY. HURRY.&#8221; Followed by &#8220;WAIT. WAIT. WAIT.&#8221; And then, &#8220;NOW!!&#8221; I wrote here about how patience is a virtue for the legal marketer. How it takes about 18-months to go from <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2900&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/02/15/wait-for-it-wait-for-it/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Tootsie Pop Owl</media:title>
		</media:content>
	</item>
		<item>
		<title>What to do when the low hanging fruit has been harvested?</title>
		<link>http://legalwatercoolerblog.com/2012/02/02/what-to-do-when-the-low-hanging-fruit-has-been-harvested/</link>
		<comments>http://legalwatercoolerblog.com/2012/02/02/what-to-do-when-the-low-hanging-fruit-has-been-harvested/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 18:38:20 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business development]]></category>
		<category><![CDATA[Low Hanging Fruit]]></category>

		<guid isPermaLink="false">http://heathermorse.wordpress.com/?p=2876</guid>
		<description><![CDATA[It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit. The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs. However, somewhere down the line, the low hanging fruit dries up. Perhaps a <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2876&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/02/02/what-to-do-when-the-low-hanging-fruit-has-been-harvested/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Low hanging fruit</media:title>
		</media:content>
	</item>
		<item>
		<title>Increase Your Exposure by Giving Back to the Community</title>
		<link>http://legalwatercoolerblog.com/2012/01/31/increase-your-exposure-by-giving-back-to-the-community/</link>
		<comments>http://legalwatercoolerblog.com/2012/01/31/increase-your-exposure-by-giving-back-to-the-community/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 17:46:09 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Branding, Graphics & Logos]]></category>
		<category><![CDATA[Public Relations, Advertising & Directories]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Guest post]]></category>
		<category><![CDATA[Noble McIntyre]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Reputation Management]]></category>

		<guid isPermaLink="false">http://heathermorse.wordpress.com/?p=2860</guid>
		<description><![CDATA[Guest post by Noble McIntyre, senior partner and owner of McIntyre Law. Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the success of my firm is a testament to the power of word <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2860&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/01/31/increase-your-exposure-by-giving-back-to-the-community/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://www.oklahoma-law.com/images/noble-mcintyre.jpg" medium="image">
			<media:title type="html">Noble McIntyre</media:title>
		</media:content>

		<media:content url="http://www.oklahoma-law.com/images/distracted-driving-infographic.jpg" medium="image">
			<media:title type="html">McIntyre&#039;s Law&#039;s Distracted Driving Infographic</media:title>
		</media:content>
	</item>
		<item>
		<title>Be careful who you friend &#8211; as they can report you to the (state) bar</title>
		<link>http://legalwatercoolerblog.com/2012/01/18/be-careful-who-you-friend-as-they-can-report-you-to-the-state-bar/</link>
		<comments>http://legalwatercoolerblog.com/2012/01/18/be-careful-who-you-friend-as-they-can-report-you-to-the-state-bar/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:11:47 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Building your network]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Florida State Bar Association]]></category>
		<category><![CDATA[Gail Lamarche]]></category>
		<category><![CDATA[legal ethics]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2847</guid>
		<description><![CDATA[Oh, those kids over at the Florida Bar Association are kicking it up again. My friend (and guest blogger) Gail Lamarche just posted this link over on the Legal Marketing Association&#8216;s member listserv, The Florida Bar Guidelines for Networking Sites (updated as of January 10, 2012). Before we all start to panic, go read the <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2847&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/01/18/be-careful-who-you-friend-as-they-can-report-you-to-the-state-bar/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/36e60db95d4c9cbb39d5f44b6285d31a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://www.legaljuice.com/First%20Amendment%20US%20constitution%20freedom%20speech%20religion%20united%20states.jpg" medium="image">
			<media:title type="html">Legal Juice</media:title>
		</media:content>
	</item>
		<item>
		<title>&#8220;God welcomed his newest angel at 4:35 a.m.&#8221;</title>
		<link>http://legalwatercoolerblog.com/2012/01/15/god-welcomed-his-newest-angel-at-435-a-m/</link>
		<comments>http://legalwatercoolerblog.com/2012/01/15/god-welcomed-his-newest-angel-at-435-a-m/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 17:36:50 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Personal Network]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2824</guid>
		<description><![CDATA[I woke up this morning to the sad news that my friend Nancy Myrland&#8216;s dear mother had passed away: God welcomed his newest angel at 4:35 a.m. He couldn&#8217;t have given me a better mother. I will miss her dearly. That&#8217;s the message Nancy posted publicly on her Twitter account. Privately, several of us from <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2824&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/01/15/god-welcomed-his-newest-angel-at-435-a-m/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://d3j5vwomefv46c.cloudfront.net/photos/full/496429948.jpg?Expires=1326645420&#38;Key-Pair-Id=APKAIYVGSUJFNRFZBBTA&#38;Signature=YFP4Hl7rionNbnvqZRsrEXZz8fq5xpgHLd9w~xaylXd5X53ubbzC-bIjL~7J9EUZOW42uYBoCpdNiDBWDzYA4H~z7xaWi-SYKiiAurgJovFF59PxyyHScXjBLon14GH94vwNx92SuZkth2V6NKzUzXY8UfkmaCP9yP3wrAnZQh0_" medium="image">
			<media:title type="html">Nancy Myrland&#039;s beautiful mother</media:title>
		</media:content>

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			<media:title type="html">LMA Friends</media:title>
		</media:content>
	</item>
		<item>
		<title>Where&#8217;d ya go??</title>
		<link>http://legalwatercoolerblog.com/2012/01/12/whered-ya-go/</link>
		<comments>http://legalwatercoolerblog.com/2012/01/12/whered-ya-go/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:58:35 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[marketing me]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Contact Information]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Profile]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2812</guid>
		<description><![CDATA[I had a colleague e-mail me earlier in the week looking for a PR professional, in Los Angeles, who specialized in business, not law. Did I have a referral? I thought about it and came up with a great candidate. He&#8217;s in my Outlook Contacts, we used to work together, so I know he&#8217;s good. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2812&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2012/01/12/whered-ya-go/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/36e60db95d4c9cbb39d5f44b6285d31a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://www.pumpispumping.com/wp-content/uploads/2011/03/hello1.jpg" medium="image">
			<media:title type="html">Hello - Is it me you&#039;re looking for?</media:title>
		</media:content>
	</item>
		<item>
		<title>New Year&#8217;s Resolution #2: Learn how this social media thingie works</title>
		<link>http://legalwatercoolerblog.com/2011/12/29/new-years-resolution-2-learn-how-this-social-media-thingie-works/</link>
		<comments>http://legalwatercoolerblog.com/2011/12/29/new-years-resolution-2-learn-how-this-social-media-thingie-works/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 18:07:18 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[marketing me]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[JD Supra]]></category>
		<category><![CDATA[Lexology]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mondaq]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=2803</guid>
		<description><![CDATA[I saw a great headline the other day: Dear Congress, It&#8217;s No Longer OK To Not Know How The Internet Works. I remember fondly the days when we were all tickled pink by our elected officials’ struggle to understand how the internet works. Whether it was George W. Bush referring to “the internets” or Senator <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&amp;blog=12138314&amp;post=2803&amp;subd=heathermorse&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2011/12/29/new-years-resolution-2-learn-how-this-social-media-thingie-works/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://grindandthrive.com/blog/wp-content/uploads/2011/04/twitter-follow-achiever.jpg" medium="image">
			<media:title type="html">Twitter Follow</media:title>
		</media:content>

		<media:content url="http://chriswejr.com/files/2011/08/Facebook_button-1zf2ntr.jpg" medium="image">
			<media:title type="html">Facebook</media:title>
		</media:content>

		<media:content url="http://cheap-youtube-views.com/wp-content/uploads/2011/04/youtube127.jpg" medium="image">
			<media:title type="html">Youtube</media:title>
		</media:content>

		<media:content url="http://www.seo.com/wp-content/uploads/2010/12/word-cloud-blog.jpg" medium="image">
			<media:title type="html">Word Cloud Blog</media:title>
		</media:content>

		<media:content url="http://www.giovannilivera.com/wp-content/uploads/self-promotion.jpg" medium="image">
			<media:title type="html">Self-Promotion</media:title>
		</media:content>

		<media:content url="http://www.conqueredriches.com/wp-content/uploads/2011/12/ablogpromotion.jpg" medium="image">
			<media:title type="html">blog promotion</media:title>
		</media:content>
	</item>
	</channel>
</rss>
