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	<title>The Legal Watercooler</title>
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	<link>http://legalwatercoolerblog.com</link>
	<description>-- a place where we can grab a cup of coffee and share in a little bit of industry chat.</description>
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		<title>The Legal Watercooler</title>
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		<title>Release the Kraken and Unlock that Content</title>
		<link>http://legalwatercoolerblog.com/2013/05/22/release-the-kraken-and-unlock-that-content/</link>
		<comments>http://legalwatercoolerblog.com/2013/05/22/release-the-kraken-and-unlock-that-content/#comments</comments>
		<pubDate>Wed, 22 May 2013 21:16:45 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[Public Relations, Advertising & Directories]]></category>
		<category><![CDATA[Random Rant]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Law360]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3705</guid>
		<description><![CDATA[Just sat in another program where the editor of legal publication said that under absolutely no circumstance will they open up their content. It is all safely tucked behind a firewall. They are in the business of selling newspapers, after all. I disagree with you, Mr. Editor. You are in the business of distributing content. [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3705&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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		<title>We are all Moore. We are all Boston.</title>
		<link>http://legalwatercoolerblog.com/2013/05/20/we-are-all-moore-we-are-all-boston/</link>
		<comments>http://legalwatercoolerblog.com/2013/05/20/we-are-all-moore-we-are-all-boston/#comments</comments>
		<pubDate>Tue, 21 May 2013 04:59:27 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Public Relations, Advertising & Directories]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">https://heathermorse.wordpress.com/?p=3694</guid>
		<description><![CDATA[I am beside myself tonight. The news is horrible coming out of Moore, Oklahoma. And it keeps getting worse. But that is not what is upsetting me the most. It&#8217;s the damn auto tweets and posts that seem so out of place between the devastating news. Here I am. Sitting safe and sound in Los [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3694&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/05/20/we-are-all-moore-we-are-all-boston/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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		<title>Tooting my own horn</title>
		<link>http://legalwatercoolerblog.com/2013/05/19/tooting-my-own-horn/</link>
		<comments>http://legalwatercoolerblog.com/2013/05/19/tooting-my-own-horn/#comments</comments>
		<pubDate>Sun, 19 May 2013 14:45:58 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[marketing me]]></category>
		<category><![CDATA[Dee Dee Irwin]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Good advice]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3684</guid>
		<description><![CDATA[I had a busy month. INSANELY busy month preparing for my firm&#8217;s inaugural industry-focused conference. And it came off without a hitch. Seamless. Pretty damn perfect if you ask me, or read the evaluations. A couple typos and one missed nametag. A speaker had to back out at the last minute, but it actually set [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3684&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/05/19/tooting-my-own-horn/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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		<item>
		<title>What? There are only FOUR jobs in this world????</title>
		<link>http://legalwatercoolerblog.com/2013/05/03/what-there-are-only-four-jobs-in-this-world/</link>
		<comments>http://legalwatercoolerblog.com/2013/05/03/what-there-are-only-four-jobs-in-this-world/#comments</comments>
		<pubDate>Fri, 03 May 2013 17:12:24 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[marketing me]]></category>
		<category><![CDATA[team assessment]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3680</guid>
		<description><![CDATA[Who the hell is Lou Adler and how dare he come up with such a brilliant, simple, and concise description of the workplace? There Are Only Four Jobs in the Whole World – Are You in the Right One? Everything starts with an idea. This is the first of the four jobs – the Thinkers. [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3680&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/05/03/what-there-are-only-four-jobs-in-this-world/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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		<title>Not all legal marketers are created equal</title>
		<link>http://legalwatercoolerblog.com/2013/04/18/not-all-legal-marketers-are-created-equal/</link>
		<comments>http://legalwatercoolerblog.com/2013/04/18/not-all-legal-marketers-are-created-equal/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 01:14:12 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[5 Ps of Marketing]]></category>
		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[LMA Annual Conference 2013]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3668</guid>
		<description><![CDATA[For anyone following any legal marketing stream on Twitter (#LMA13, for instance), you&#8217;ll know that we not only have our scoffers, but we have our haters. And, honestly, looking at the spam in my filters, who can blame them. There are a lot of bad promotional people out there targeting lawyers with their wares. But [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3668&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/04/18/not-all-legal-marketers-are-created-equal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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		<item>
		<title>When tragedy strikes, pull your auto posts. Immediately.</title>
		<link>http://legalwatercoolerblog.com/2013/04/15/when-tragedy-strikes-pull-your-auto-posts-immediately/</link>
		<comments>http://legalwatercoolerblog.com/2013/04/15/when-tragedy-strikes-pull-your-auto-posts-immediately/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 00:19:43 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Branding, Graphics & Logos]]></category>
		<category><![CDATA[business of law]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[auto post]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3664</guid>
		<description><![CDATA[First off, my personal thoughts and prayers to all impacted by today&#8217;s terrorist attacks in Boston. It is beyond words. Unfortunately, while I posted the following message privately in a Facebook legal marketing group, I believe it needs to be posted publicly as well: For those of you have auto messages set to post via [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3664&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/04/15/when-tragedy-strikes-pull-your-auto-posts-immediately/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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		<title>What happened at LMA won&#8217;t stay there</title>
		<link>http://legalwatercoolerblog.com/2013/04/11/what-happened-at-lma-wont-stay-there/</link>
		<comments>http://legalwatercoolerblog.com/2013/04/11/what-happened-at-lma-wont-stay-there/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 17:52:41 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[Events - Heather Morse]]></category>
		<category><![CDATA[LMA Annual Conference 2013]]></category>
		<category><![CDATA[Pricing | Project Management | Process Improvement]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3659</guid>
		<description><![CDATA[Well, I am back in the office and digging through my e-mails, trying to figure out what I missed out on, and, yet, I am still going back and checking the Twitter stream because I am not yet ready to move on from what happened at the LMA Annual Conference. In fact, I get to [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3659&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/04/11/what-happened-at-lma-wont-stay-there/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/36e60db95d4c9cbb39d5f44b6285d31a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

		<media:content url="http://heathermorse.files.wordpress.com/2013/04/lma-mugs.jpg?w=225" medium="image">
			<media:title type="html">LMA Mugs</media:title>
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	</item>
		<item>
		<title>Buying Legal Services is Like Buying a New Record</title>
		<link>http://legalwatercoolerblog.com/2013/04/09/buying-legal-services-is-like-buying-a-new-record/</link>
		<comments>http://legalwatercoolerblog.com/2013/04/09/buying-legal-services-is-like-buying-a-new-record/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 16:38:07 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[business of law]]></category>
		<category><![CDATA[David Wilkins]]></category>
		<category><![CDATA[Harvard Law School]]></category>
		<category><![CDATA[LMA Annual Conference 2013]]></category>
		<category><![CDATA[Unbundling Legal Services]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3655</guid>
		<description><![CDATA[Prof. David Wilkins, Director, Program on the Legal Profession, Harvard Law School, is on stage right now. He just made a great analogy about the purchasing of legal services that just won&#8217;t fit in 140 characters on Twitter. Folks of a certain age will remember running down to the local record store to buy a new [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3655&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/04/09/buying-legal-services-is-like-buying-a-new-record/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/36e60db95d4c9cbb39d5f44b6285d31a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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		<title>It&#8217;s Electrifyin&#8217;!</title>
		<link>http://legalwatercoolerblog.com/2013/04/09/its-electrifyin/</link>
		<comments>http://legalwatercoolerblog.com/2013/04/09/its-electrifyin/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 14:42:41 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Building your network]]></category>
		<category><![CDATA[marketing me]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Personal Network]]></category>
		<category><![CDATA[LMA Annual Conference 2013]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3650</guid>
		<description><![CDATA[Well, they listened. Last week I encouraged LMA members to not leave their passion behind, and so far, they haven&#8217;t disappointed. To quote Danny Zuko: &#8220;It&#8217;s electrifyin&#8217;!&#8221; The conference is packed. We&#8217;re at about 1200 registrants. The venue is beautiful, and the layout is conducive to getting to the sessions, networking. We even have some fresh [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3650&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/04/09/its-electrifyin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/36e60db95d4c9cbb39d5f44b6285d31a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Heather Morse-Milligan</media:title>
		</media:content>

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			<media:title type="html">Heather Morse LMA</media:title>
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		<item>
		<title>Don&#8217;t forget to bring your passion to LMA&#8217;s Annual Conference</title>
		<link>http://legalwatercoolerblog.com/2013/04/03/dont-forget-to-bring-your-passion-to-lmas-annual-conference/</link>
		<comments>http://legalwatercoolerblog.com/2013/04/03/dont-forget-to-bring-your-passion-to-lmas-annual-conference/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 21:04:14 +0000</pubDate>
		<dc:creator>Heather Morse</dc:creator>
				<category><![CDATA[Building your network]]></category>
		<category><![CDATA[Events - Heather Morse]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[Personal Network]]></category>
		<category><![CDATA[Ben Greenzweig]]></category>
		<category><![CDATA[Darryl Cross]]></category>
		<category><![CDATA[LMA Annual Conference 2013]]></category>
		<category><![CDATA[Mike O'Horo]]></category>

		<guid isPermaLink="false">http://legalwatercoolerblog.com/?p=3642</guid>
		<description><![CDATA[I know. I haven&#8217;t been blogging. I&#8217;ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association&#8217;s annual conference, in Las Vegas!! I&#8217;m starting to go over the conference schedule, and one thing [&#038;hellip<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=legalwatercoolerblog.com&#038;blog=12138314&#038;post=3642&#038;subd=heathermorse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://legalwatercoolerblog.com/2013/04/03/dont-forget-to-bring-your-passion-to-lmas-annual-conference/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Heather Morse-Milligan</media:title>
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