Session Recap: Generational Marketing (video)

Thanks to the folks at Spark Media Solutions for doing a great round of post-session interviews after our presentation, Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millennials.They really picked up on the main themes of our session, and provides a great recap of our session. Jonathan Fitzgarrald and I appreciate […]

Prince, A Revolution, and Legal Marketing

I began my discussion of generational marketing with Talking ’bout My Generation: In short, generational marketing recognizes that the different generations make purchasing decisions in different ways from one another. The different life phases we are in presently, coupled with our upbringing and societal norms, provide us with different perspective than those we follow, or […]

Want attribution? Make it easy.

We had an interesting conversation at the LMA Annual Conference about attribution while live-Tweeting at a conference. Nancy Myrland very nicely captures the discussion in her post, Who Said That? How to Live Tweet a Conference. To aid attendees at our session on Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and […]

And you call them entitled?

I was at a conference earlier this week, hanging out with the other exhibitors. Speaking with different marketing, business development folks from different industries. There were seasoned professionals. Entry level sales people learning the ropes. A mixed and diverse crowd from product to service providers. Inevitably the conversation would turn to the state of business […]

Talking ’bout my generation

Generational marketing is a term that I picked up at the Chief Marketing Officer Institute earlier this year, and something Jonathan Fitzgarrald and I continue to toy with in terms of how this applies to legal marketing. In short, generational marketing recognizes that the different generations make purchasing decisions in different ways from one another. The […]

Recent Articles & Speaking Events

Quoted: The generation divide between law firms and clients, Sandra Rubin, Lexpert, April 25, 2016. Co-Author: Generations at Work Techniques for Leveraging Law Firm Talent at All Levels, Heather Morse & Jonathan Fitzgarrald, Administrator’s Advantage, November/December 2015. The 9th Annual Blawg 100, ABA Journal, December 1, 2015. Quoted: Is there a generational divide in BigLaw? Only 3% of […]