Content is King
I’m at the Hildebrandt/West LegalEdcenter “Social and Digital Media for Law Firms 2012″ conference. Lots of great content.
But the BEST thing I have heard today came from my buddy Amy Knapp, Knapp Marketing (@knappmarketing).
We’re talking about the ol’ hub & spoke. Website (for me the blogs) in the center, with Facebook, LinkedIn, Twitter, YouTube, etc. pointing towards that.
Amy challenged us that the model is old and outdated.
CONTENT is the center of the hub, with everything pointing to it, especially JD Supra and Lexology.
I’ll give Amy credit three times, then the idea will just morph into one of mine. So far, two down, Amy.
Heather, I couldn’t agree more. These are all just tools to accomplish what we’ve established as goals.
If establishing a stellar reputation, and showing expertise are among those goals, then being reliable, doing outstanding work, communicating with clients when they expect it, and even more often when it is needed, and sharing what resides in our minds (content) are all critical tools that will help further those goals.
None of this exists in isolation. We have to be strategic about what it is we’re trying to accomplish, then we go about searching for the strategies that will help, then the related tools/tactics that will help make all of it come a bit closer to reality.