Content is King
I’m at the Hildebrandt/West LegalEdcenter “Social and Digital Media for Law Firms 2012″ conference. Lots of great content.
But the BEST thing I have heard today came from my buddy Amy Knapp, Knapp Marketing (@knappmarketing).
We’re talking about the ol’ hub & spoke. Website (for me the blogs) in the center, with Facebook, LinkedIn, Twitter, YouTube, etc. pointing towards that.
Amy challenged us that the model is old and outdated.
CONTENT is the center of the hub, with everything pointing to it, especially JD Supra and Lexology.
I’ll give Amy credit three times, then the idea will just morph into one of mine. So far, two down, Amy.